The full presentation notes by Nikki Dumas of Winestyle.biz on the topic are available for download here.

The inaugural Winebiz Conference was held at the Erinvale Hotel in Somerset West on 26 and 27 July 2011 which focused on the marketing and sales of wine was aimed at wine marketers, general managers and winery owners.

The conference inspired and transferred knowledge that can be used in the wine industry. The programme focused on strategy, marketing, sales and sustainability. This two-day conference brought together local industry leaders and offered great networking opportunities.

Highlights included panel discussions, case studies, digital and social marketing. The conference delivered industry leading trends and relevant information that can be implemented in your own wine business. The programme line-up included in-depth talks by wine buyers, journalists, public relations and marketing experts.